Fraudulent use of paid advertising to impersonate a brand or divert ad spend and traffic.

Copying a legitimate app’s branding or interface to publish a deceptive lookalike app.

A fake social media account or page using a brand’s identity, usually to run a scam.

A marketplace listing that sells a fake product as if it were the real, genuine one.

Continuous monitoring for threats against a brand’s identity, customers and assets across the internet.

A marketplace listing that misrepresents itself as, or copies, a genuine product to deceive a buyer.

Genuine products sold outside the manufacturer’s authorised distribution channel.

Ongoing scanning of e-commerce marketplaces for counterfeit or unauthorised listings.

The ongoing practice of monitoring the internet for brand misuse and acting to have it removed.

The umbrella term for any misuse of a brand’s identity online, from counterfeit listings to impersonation.

A website built to impersonate a real brand and steal customer credentials or payment details.

Searching the web for other instances of a specific image, used to trace copied product photos.

A mobile app that clones or impersonates a brand’s real app to mislead users.

Confirming a marketplace seller’s identity and authorisation to sell a brand’s products.

Verifying a listing against a brand’s real catalogue data, not just a keyword match.

A formal notice asking a platform to remove infringing content.

A lookalike domain registered on a common misspelling of a real brand’s web address.

A seller offering a brand’s products without permission, outside its approved distribution network.