Marketplace monitoring is the continuous scanning of e-commerce marketplaces for listings that infringe a brand, such as counterfeit products, unauthorised resellers or misuse of trademarked images and text.

Why it matters

New listings go live on major marketplaces constantly, and a fake or unauthorised one can accumulate sales and reviews long before a brand’s team stumbles across it manually. Without ongoing monitoring, a brand only finds out about infringing listings through customer complaints or occasional manual searches, both of which lag well behind when the listing actually went live.

How it works

Marketplace monitoring scans listings across marketplaces around the clock, checking images, pricing, seller history and text against the brand’s real product catalogue, then scores and prioritises the results so a brand’s team can focus on the highest-confidence infringements first rather than sifting through every match by hand.

In practice

A brand selling across several regional and global marketplaces can’t realistically check every new listing for every product by hand, particularly across marketplaces it doesn’t have a first-party presence on. Ongoing monitoring surfaces a fake listing within its normal scan cycle rather than waiting for a customer to report it, which is usually the difference between catching it early and catching it after real damage is done.

How Truviss helps

Truviss’s Marketplace Scanner runs 24/7 surveillance across 5,000+ marketplaces, matching listings to a brand’s catalogue and flagging counterfeit listings for verification and takedown, all tracked in a single dashboard rather than a per-marketplace manual search.

Frequently asked questions