How to remove counterfeit listings from Lazada
Counterfeit products on Lazada undercut genuine sellers and erode buyer trust in the LazMall badge shoppers rely on. This guide explains how fakes appear, how Lazada’s IP Protection Platform works and why Lazada’s reactive review model leaves gaps.
See how Truviss can help
The scale of Lazada counterfeiting
Lazada operates across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. It does not proactively scan every listing for infringement. Instead, it reviews complaints as they are filed, so a fake listing can sit live, collecting sales, until a brand notices and reports it.
Truviss analyses more than 500 data points per listing, including images, price, seller history, text and metadata.
For brands, the damage goes beyond lost sales. Counterfeits sold under Lazada’s LazMall badge, reserved for official brand stores, damage buyer trust in the badge itself, not just in the specific fake listing.
How counterfeit listings appear on Lazada
Understanding how counterfeiters operate is the first step to stopping them. Lazada’s reactive review model, combined with six country sites, creates several attack vectors.
How to remove counterfeit listings from Lazada
Lazada provides two main enforcement routes for brand owners. Understanding each one, and when to use it, is essential for effective counterfeit removal.
Register on Alibaba’s IP Protection Platform (IPP)
The IPP Platform, used across Alibaba Group properties including Lazada, lets a brand register once and file trademark, copyright or patent takedown requests without re-uploading documentation for every case.
Or file Lazada’s one-time IP infringement form
For a small number of listings, Lazada’s own online form does not require registering an account, though it does not support tracking multiple cases from one place.
Provide complete evidence per complaint
Lazada acts on submitted complaints rather than scanning listings itself, so each report needs to stand on its own evidence.
Track status and success rate in the IPP dashboard
The IPP Platform shows the status of submitted requests, along with success rate and counter-notice rate, for brands managing enforcement at scale.
Monitor continuously to catch what the review model misses
Since Lazada reviews only what is reported, a brand that checks periodically will miss listings that appear and sell between checks.
Key point: Lazada reviews complaints rather than scanning listings itself. A fake listing can stay live and generate sales for as long as it takes for someone to report it, so continuous monitoring matters more here than on platforms that scan proactively.
Evidence requirements for Lazada takedowns
Lazada rejects vague or incomplete reports. A well-prepared takedown request includes:
- Listing or product URL identifying the infringing item
- Proof of trademark, copyright or patent ownership for the IPP Platform or one-time form
- Visual evidence comparing the counterfeit to the genuine product (packaging, labelling, quality differences)
- Store identification including store name, storefront URL and any known links to previous infringers
- Price analysis showing pricing inconsistent with authorised distribution
- Purchase samples where available, with photographs of the counterfeit product
Complete, well-organised evidence gives the platform’s review team clearer grounds to act. Requirements and outcomes depend on the platform’s current policy.
Why manual counterfeit removal fails at scale
Most brands start by having a team member manually search Lazada for counterfeits and file reports. This works when there are a handful of infringing listings. It breaks down when the problem grows.
| Challenge | What happens |
|---|---|
| Volume | Hundreds of listings across six-plus Lazada country sites means manually searching, evaluating and filing each one is a full-time job that scales poorly. |
| Speed | Because Lazada does not proactively scan listings, a fake can go undetected for as long as a brand’s manual search cycle takes, then relist again after removal. |
| Accuracy | Weak or incomplete IPP submissions lower success rates and slow review. SKU-level verification and human review help keep reports accurate. |
| Coverage | Most brands monitor their home Lazada market closely and check regional sites far less often, exactly where counterfeiters shift when one market tightens. |
| Evidence | Collecting listing URLs, screenshots, seller data and rights documentation for every complaint is tedious, and incomplete evidence packages are the most common reason a request stalls. |
How Truviss automates Lazada counterfeit removal
Truviss replaces manual monitoring with continuous, automated surveillance and enforcement across Lazada’s marketplace network.
Automated detection across every Lazada marketplace
Truviss scans Lazada listings 24/7 across every country site, analysing 500+ data points per listing: images, pricing, seller history, product text and metadata, since Lazada itself does not proactively scan for infringement. Suspected counterfeits are cross-referenced against a brand’s actual catalogue at SKU level, catching fakes that keyword-only tools miss.
Evidence-led enforcement workflows
Truviss prepares evidence-led request files formatted for Alibaba’s IPP Platform and tracks every action, screenshot and store record in one audit trail, so a brand submits a complete case the first time rather than resubmitting after a rejection.
Repeat offender tracking
When a store is removed, the same operator often returns under a new name. Truviss compares store details and listing patterns across Lazada’s markets to flag repeat offenders and build a stronger evidence trail.
Multi-marketplace coverage
Truviss monitors more than 150 online marketplaces, including every Lazada country site and other Southeast Asian marketplaces, from one dashboard.
Frequently asked questions
No. Lazada reviews complaints as brands submit them rather than scanning listings proactively. This is why ongoing monitoring matters: a fake listing can stay live until someone reports it.
The IPP Platform is Alibaba Group’s shared takedown system, used across its properties including Lazada. Registering once lets a brand file trademark, copyright and patent requests, and see their status and success rate, without re-uploading documentation for each case.
The one-time form suits a brand with only a few listings to report and no ongoing need to track case status. Once reporting becomes regular, the IPP Platform’s registered account and dashboard save considerably more time.
LazMall is Lazada’s storefront programme for official brand stores. Fake goods surfacing under stores styled to resemble a LazMall listing damage buyer trust in the badge itself, beyond the specific fake product.
Yes. A removed store commonly reopens under a new name and resumes selling. Truviss tracks store identities and listing patterns across accounts so repeat offenders are flagged faster on their next attempt.
Truviss matches suspected counterfeits against a brand’s actual catalogue at SKU level, weighing images, price, seller history and product data together. Human review is available for edge cases before a case is filed.
Yes. Truviss monitors more than 150 online marketplaces, including every Lazada country site alongside other regional and global marketplaces, from a single dashboard.
Platform-specific counterfeit removal guides
Stop waiting for Lazada to review what you report
Truviss monitors every Lazada storefront 24/7, detects counterfeits at SKU level, and prepares evidence-led requests for Alibaba’s IPP Platform with a full audit trail.