Truviss

How it Works

Intelligence That Protects Your Brand Across the Digital Ecosystem

Get a unified view of digital infringement risks across channels. Monitor violations, response efficiency, and enforcement impact with structured visibility.

Framework

The Truviss Operational Framework

Truviss operates as a continuous loop of intelligence and action. The platform does not simply “search” for keywords; it maps the digital presence of your brand against known threat patterns to identify systemic risks rather than isolated incidents. This architecture is designed to handle the scale of global e-commerce, where thousands of listings can appear across dozens of platforms in a single day.

Truviss operational framework loop
Digital Threat Intelligence

Global Multi-Channel Surveillance

The first layer of the Truviss system is a persistent data acquisition engine. It connects to the digital touchpoints where your brand is most vulnerable.

Multi-channel surveillance across marketplaces, domains, social

Marketplace Integration

Automated monitoring of listing titles, descriptions, and seller profiles across global and regional B2B/B2C platforms.

Domain & Web Monitoring

Identifying rogue websites, phishing domains, and cloned D2C sites that use your brand identity to deceive consumers.

Social Commerce Tracking

Scanning social media marketplaces and hashtags for unauthorised brand use and “super-fake” advertisements.

Risk Intelligence Engine

How We Identify High-Risk Infringements

Truviss moves beyond simple keyword matching. The system evaluates multiple data signals to categorise the severity of a threat.

Truviss intelligence engine analysing hundreds of data signals

Price Disparity Analysis

Identifying listings that fall significantly outside of your established MAP (Minimum Advertised Price) or retail averages.

Image Forensics

Detecting the use of official brand imagery on unauthorised accounts or the presence of counterfeit-specific visual cues.

Seller Network Mapping

Correlating data across different platforms to see if multiple listings belong to the same organised distribution network.

Historical Risk Scoring

Evaluating sellers against a database of known infringers to prioritise enforcement efforts.

Enforcement Control Layer

Human-in-the-Loop Control

While the platform automates detection, it provides your team with a centralised workspace for verification.

Unified Review Queue

All detected threats from all channels are funnelled into a single, filterable dashboard.

Evidence Vault

Every listing is automatically archived with a time-stamped screenshot and full metadata, ensuring the evidence remains accessible even if the seller deletes the listing.

Collaboration Tools

Assign specific cases to legal, compliance, or regional managers for review before taking action.

Unified enforcement control workspace
Enforcement Automation

Closing the Loop on Infringement

Once a threat is validated, Truviss facilitates the removal process through integrated workflows.

Notice and Takedown Automation

The platform generates and submits infringement notices to marketplace IP portals and hosting providers.

Status Tracking

Monitor the progress of every takedown request in real-time, from “Submitted” to “Resolved.”

Legal Export

Export full case files and evidence packages for use in formal legal proceedings or law enforcement reports.

Strategic Intelligence

Turning Enforcement into Strategy

Truviss converts every enforcement action into data that informs your broader brand strategy.

Strategic trend and impact reporting

Trend Identification

See if certain counterfeit patterns are emerging in specific geographies.

Platform Performance

Identify which marketplaces are responsive to takedowns and which require more aggressive legal attention.

Impact Reporting

Quantify the volume of counterfeit goods removed from the market to demonstrate ROI to stakeholders.