Takedowns
-
What Happens After You Report a Counterfeit Listing
Filing the report is the easy part. Here is what determines whether a counterfeit listing actually gets removed, rejected, or contested, and what to do next.
-
The One Step Most Brands Skip Before Fighting Counterfeits
Without a registered trademark, marketplaces, platforms and courts won’t act on takedowns. Here’s why registration must come before brand protection.
-
Supreme Court Limits What Counterfeiters Actually Pay
SCOTUS ruled trademark disgorgement only reaches a named defendant’s own profits, capping what brand owners can actually recover after winning.
-
Havells vs Havai: A Trademark Didn’t Save the Copycat
Delhi HC ruled a registered trademark doesn’t defeat a passing-off claim. Here’s what Havells vs Havai means for brand protection in India.
-
Truviss vs Red Points vs BrandShield: Which Actually Fits?
How Truviss compares to Red Points and BrandShield on detection precision, enforcement model, and regional marketplace coverage, to help pick the right brand protection platform.
-
How to Find & Respond to Unauthorised Sellers Online
Unauthorised sellers need two different skills: finding them and responding correctly. Learn how to spot, categorise, and act on each type.
-
How to Report Counterfeit Sellers: Amazon to Alibaba
Step-by-step guide to reporting counterfeit sellers on Amazon Brand Registry, Flipkart, and Alibaba’s IP Protection Platform, plus what evidence each platform actually wants.
-
Ad Fraud in Brand Protection: How Fake Ads Steal Customers
How fraudulent ads hijack a brand’s own search and social traffic to redirect customers to fake storefronts, why manual checks miss most of it, and how detection actually works.
-
Brand Protection 2026: What’s Actually Working
Counterfeit listings, fake social accounts, phishing domains, cloned apps and ad fraud: how digital brand abuse actually works in 2026, and the detect-verify-enforce process that keeps pace with it.
-
AliExpress Fine Proves Platform Moderation Isn’t Enough
The EU’s €550M fine against AliExpress confirms marketplace moderation missed counterfeit and unsafe listings. Here’s what that means for a brand’s own monitoring.